Your Guide to the Asian
Coffee Market
Enter the Asian coffee market with a guide who knows both sides of the equation, with +15 years of experience in Asia.
Whether you are a European coffee company looking for China distribution, a Latin American exporter building Asian relationships, or a local cafe chain planning Asia expansion - we help you navigate the market, not just enter it.
Navigating Asia's Coffee Market
We help coffee businesses navigate Asia's real complexities — not the ones listed in trade reports.
From import regulations and supply chain logistics to consumer behavior that varies block by block in places like Chinese lower tier cities, we close the gap between your product and the market that actually buys it.
Trusted By
Selected clients and partners across the Asia-Pacific coffee ecosystem.
" Felipe and Ad Astra Coffee Consulting have a unique ability to bridge the gap between international coffee businesses and the realities of Asian markets. Their expertise in market entry, distribution strategy, and partner development has helped us better understand opportunities and challenges across the region.
I highly appreciate their pragmatic way of working and their ability to keep discussions focused on what is relevant. "
" Felipe and Ad Astra Coffee Consulting tell you the truth about the Chinese market before you've spent six months finding it out yourself.
They don't hand you a list of candidates — they hand you qualified ones, with the reasons each will or won't work. If you're trying to get somewhere in China, they are who I'd want in the room. "
" Ad Astra Coffee Consulting was our consulting partner in developing the coffee bean program for 吧唧 go and supporting the operations of 每每咖啡 (Meimei Coffee) in Chengdu.
What sets Felipe and his team apart is their ability to translate global coffee standards into practical solutions for the Chinese market. From green coffee sourcing and blend development to roast profile design and quality control, they helped us build the bean brand from the ground up and establish practical operating procedures for the coffee shop.
Working with Ad Astra was a practical, professional, and results-driven experience. Their expertise, market understanding, and hands-on approach made them a highly valuable partner throughout the project. "
" I had the pleasure of working with Felipe and Ad Astra Coffee Consulting on CoffeeB APAC entry, where he brought critical thinking, structured approach, a strong China network, and deep coffee industry expertise that made our collaboration invigorating on a weekly basis and fruitful for our client, Delica AG. "
Elevate Your Coffee Business
Ready to take your coffee business to the next level in China or Asia?
Let's talk. No generic proposals — just a real conversation about where you are and where you want to go.